About Me
As an entrepreneur with 2 years of experience in Content Creation and Digital Marketing, I am currently pursuing Google's Digital Marketing Professional Certificate. Passionate about influential storytelling, I manage my own digital marketing and e-commerce efforts, designing layouts, creating personalized emails, conducting keyword research, and executing SEO/SEM campaigns. Skilled in managing social media, I also optimize websites using HTML/CSS for Wix and WordPress. With a track record of handling 30+ projects, I excel in tight deadlines and ensure high-quality performance.
​Relevant Working Experiences
2023 - Present
Owner of Jewelry Business
​K.AURAGEM
Owner of a jewelry business with a strong emphasis on digital marketing, implementing SEO, social media campaigns, and personalized email marketing to boost brand visibility and drive online sales.
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Execute SEO strategies to optimize online visibility.
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Develop engaging social media campaigns to connect with a broader audience.
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Implement personalized email marketing initiatives to drive sales.
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Ensure a competitive edge in the jewelry market through effective digital marketing strategies.
2021-2023
Freelance Copywriter /
Content Creator /
​Translator
​Collab Asia
As a freelance copywriter and translator, specializing in crafting culturally nuanced content for platforms like YouTube, my deep familiarity with content creation in the realm of video media ensures compelling and accurate messaging across diverse industries.
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Develop engaging and accurate copy for YouTube content.
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Seamlessly adapt content for effective communication on video platforms.
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Create compelling scripts and captions for video media.
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Provide translation services to enhance global reach.
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Cultivate captivating narratives tailored for video storytelling.
2020-2021
Digital Marketing Assistant
​Prudential
As a Digital Marketing Assistant, I specialize in SEO, SEM, and dynamic social media campaigns, while also creating engaging educational content. My role involves regular brainstorming for fresh ideas and leveraging Google Ads and Analytics for data-driven customer engagement.
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Manage and optimize SEO and SEM strategies.
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Execute dynamic social media campaigns.
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Create engaging educational content for diverse audiences.
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Conduct weekly brainstorming sessions for content ideas.
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Utilize Google Ads and Analytics to refine and improve strategies.
Education
2023
Digital Marketing and E-Commerce Professional Certificate ( Pursuing )
​Google
Holder of Google's Digital Marketing and E-Commerce Professional Certificate, I've acquired comprehensive skills in digital marketing and e-commerce strategies. My proficiency spans SEO, SEM, email marketing, and social media advertising, supported by hands-on experience with tools like Google Analytics and Google Ads. This certification reflects my commitment to staying current in the dynamic digital landscape, enhancing my ability to develop and execute effective online marketing campaigns.
2020-2022
Bachelor Degree of Arts
City University of Hong Kong
Bachelor of Arts graduate with a rich background in language usage, copywriting, and media. Throughout my academic journey, I have honed my skills in effective communication, written expression, and media analysis. My coursework has equipped me with a deep understanding of language nuances, fostering proficiency in crafting compelling narratives and engaging content. These experiences have not only enriched my academic pursuits but have also laid a solid foundation for my practical application of language and media skills in various professional settings.